OUGD504 - Brief and Idea Generation

Brief and Idea Generation:

Studio Brief 1:

Identify an area of personal interest and gather a range of primary and secondary research. It need to communicate the context and key information associated with the chosen subject. Observe, interpret, discover and record facts, information and images. Only concentrate on gathering and recording a significant body of research at this stage (NO DESIGNING). At the start of level 5 this research will be applied to your brief to create a guide book/publication on the chosen subject. 

Look at basing your ideas on what you have done over the summer so that it will be easy to collect the research.

Idea Generation:

• What to take to a festival.
• How to survive a trip to the gym - for beginners.
• Essentials when driving long distances.
• Beginners guide to the guitar. 
• A tour around Northampton Town
• A dummies guide to the rules of tennis - Wimbledon preparation. 

The idea which I chose to go with is how to survive a trip to the gym for beginners. As I work in a gym this was a very accessible subject to use. I spent a lot of time working over the summer (mainly to help with the student debt) but this meant that I spent most of my time in the gym. From working in the gym and seeing the people that come and go it became very clear that the beginners find it quite intimidating to go onto gym floor especially when they don't really know what they are doing. This is why I decided it would be good to make a guide that would help them feel more comfortable going onto gym floor and adding a little bit of humour into the guide would make the gym seem a lot less of a scary place.