Research
To begin the research for the magna massage brief I thought it was important to initially look at the advertising that has been done for magna before. The poster below is a poster that was done to advertise that magna massage is now available at the venue Ultraflex. The poster is very in your face and not image based which Chris had asked me to do. It also uses very fierce imagery which we had discussed staying away from as this could be less appealing to people of all age ranges and body types.
For more research I looked at photography that has been done of massages before. From looking at all of the photos I decided that I wanted to look at the use of more close up images. This again removes any intimidation and bias that could come with the choice of model and would also create images that are more interesting and different from the norm that is used for massage company advertising.
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