Study Task 1 - Video and Evaluation

Video link:

https://youtu.be/vlN6rlf8-ps

As a group we tried out a couple of different techniques to attract and change the normal habits of the general public.

 For the first task in order to create a diversion we decided to use bright tape to block off an area which we had witnessed a huge amount of people walking through that day. We used brightly coloured red and yellow tape as we feel this represented some kind of danger to stop people walking through this certain area of the walkway.





This turned out to work quite well as no-one walked through the area that we had blocked off or even attempted to. I also noticed that we got a fairly good reaction as a lot of people stopped to have a look as they were confused as to why there was tape stopping them from walking through the area.

The second diversion we created using signage was taping an arrow onto one of our groups chest and then standing them in the middle of a busy street (Headrow - Leeds). We decided to use a green arrow as we thought it would be more inviting as we pointed it up to his hand in the intention to make people stop and give him a high five.

We found that this didn't work quite as well as the first one due to people being a little bit reluctant to give him a high five. However once one person had done it we noticed that a look more people were happier to join in.







When watching all of the other groups videos I picked up on the fact that colour and material has a lot to do with whether people will respond to a sign. Also I noticed that the location that was chosen was a hugely important factor when trying to get a reaction of the public as when using a quiet area there are less people to interact with the diversion. When in a busy area there are many more people who are more likely to react and watch others. This meant that the groups which chose the better locations got a better reaction to the signs and diversions that were created.