Sunday, 15 January 2017

OUGD405 - Module Briefing - Brief 1

Module OUGD405

Practical and conceptual approaches to research and problem solving

awareness of issues relating to form function and contrast

recording, documenting, processing and evaluating work

use learnt relevant skills where necessary

Process = more important than outcome

Graphic Design is creating and communicating a message through the use of type and image.

engages challenges and surprises 


critical engagement - why is it successful.. etc.


Studio Brief 1:
Deadline - 13/01/17

Helpful info: Sarah Borris

‘Most sigh systems have the appearance of an objective, functional, almost scientific construction….’ on estudio, wayfiars definition.

Objective = Factual
Subjective = Opinion, Feeling… etc.

Design a personal sign system for directions.

Research:
Breakdown brief:
10 key words, then 5…
etymology of the key words
change convention - list them and opposites
site research
interviews, surveys, etc
reading: design, art, history, sociology, politics
Photography/video - continually - document everyday experience, things of interest
interventions - test ideas in context
exhibitions, talks

Conventions:

Objective
uniform
stable
clarity
subjective
varied
dynamic
universal

authority

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