The first module brief hugely helped me to grow a better understanding of typeface terminology and letter-forms. I have developed a further knowledge of what it takes to produce a logo that clearly represents a brand and how important it is for the logo to portray the personality of a brand to do well in the industry. In the designs that I have created in response to this brief I have tried to incorporate use of the terms and skills which I have learnt during my research and crits. I think that I have successfully done this because my logotype is representative of the brand and the letter-forms work together in sequence meeting the requirements of the brief. The skills that I have learnt will continue to help me within my work with typography and will continue to develop as I work more with type. In future projects to improve my logotype designs I would do even more research to help me with my design and strip back on the amount which I incorporate in the designs. I have discovered that sometimes less is more in logo development as they have to be clear, readable and recognisable.
The outcome of the second brief was to have created a working typeface which could be used in a variety of different orders and combinations. I think that I have successfully created a typeface which fits the aim of this brief as it is clear and readable and the letters can be used in any arrangement. I have responded to the brief correctly as my typeface successfully portrays the personality of my chosen word being a majestic and noble display font. This brief has helped me understand more of the meanings and vocabulary used in type and will continue to help me with work I do in future. To improve and if I were to revisit this project in the future I would develop my typeface even further by adding lower case designs, numbers and punctuation. This could all then be added to my type specimen meaning it would possess an even larger body of work.
Overall I am happy with the outcomes that I produced for both of these modules because I feel that they have accurately responded to both of the briefs and are representative of the brands and words that I have been given. I have learnt a lot more about typeface and terminology used within typography and I am confident that I will be able to continue to use this knowledge in the future. If I were to revisit this work in the future I would strip back my designs for brief 1 and develop more of a typeface for studio brief 2.
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