OUGD505 - Research

As part of my research for studio brief 2, I looked into a company which creates experience based design. As some sort of experience based design is what I am considering designing for the outcome of the brief it was helpful to look into ways in which this has been done before.

Trapped in Suburbia:

• A design company who are expects in exhibition, book and identity design that has a unique approach encouraging interaction. The designs that they produce prompt involvement to start or complete them. This is because the use of involvement gives a better understand due to creating a memorable experience. The use of something heartfelt and something special transforms the design into an experience. 

Interactive Books:

A Book to Oven Bake

To experience excitement, anxiety and surprise, the reader must literally bake the white book in an oven – watch and wait – and all is revealed as the heat transforms the cover and reveals the design.

Playing with the subject, the book’s layout emphasises fragility, splitting content over pages and positioning it precariously close to the edges.

The special edition furthers this theme with its 1mm thick porcelain cover. Inevitably, whether through the sheer weight of other books or mishandling the cover will crack. The reader, like the ceramicist, learns to accept and appreciate the beauty of mistakes.

Immersive experiences:
Torture Basement

The torture chamber is an immersive experience focusing on capturing the imagination and curiosity children had when entering but also making it exciting and informative. Translating all the information into UV illustrations means that to the naked eye nothing is visible. Only with the use of a UV torch can the visitor explore the space and discover facts and stories about the equipment hidden all over the floor. Thus placing the visitor in the mindset of this curious, imaginative child and forcing them to search around.