Existing gym guides:
From looking into existing gym guides it is clear that they are all portraying the extreme body ideals. The market is missing guides that are more friendly for people who are more nervous about using the gym for the first time to encourage them to be less intimidated. The target market which this type of guide would be created for are the people who are looking to use the gym to stay healthy and achieve more realistic goals. It would allow them to see the gym as less of a scary place but somewhere interesting and full of character.
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