The Complete Guide: Gin and Tonic uses an illustrative style to display the information. It uses simple line drawings which represent each gin allowing the reader to be able to differentiate the different gins from the different shapes of the bottles. The book is aimed at older adults who are interested in gin. It is a factual book full of what any gin and tonic enthusiast needs to know.
The Everything Bartender's Book is targeted at bartenders in order to help them with their drink making. It includes lots of photographic examples of how the drinks are supposed to look and large bodies of text that explain in detail what is being seen.
From looking at books that already exist in the market it is clear that the book needs to be informative but aesthetically pleasing. It should present the information in a way that the reader understands but also be creative and interesting to look through.
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