OUGD504 - Writing a Brief

Author

Sophie Rose, Illustrations – Jack Symonds

Brief title / working title

How to Survive a Trip to the Gym – for Beginners

Short description of publication (purpose)

The publication is going to be a fun and interesting guide full of illustrations of gym stereotypes for new members of the gym to look out for. Its aim will be to encourage beginners to feel confident in the gym and be less intimidated by members who appear to be more experienced.

Target reader / audience (include reasons)

Health and Fitness industry Beginners to the gym Anyone who finds the gym intimidating Any gym goers

Genre

Humour

Competition (3 titles)

Ladybird books for adults Dummies guides F in English – F in Exams – Richard Benson

Positioning (USP, bookshop section, other points of sale)

Humour section in a bookshop ‘Stocking Fillers’

Price point

Cheap, cheeky and cheerful

Mandatory requirements

Small book so that it is quite inconspicuous and fits the style of a 'stocking filler'. Hard back - if people choose to take it to the gym it would need to be sturdy. Also as the gym is all about weights and getting fit a harder cover would be more representative than a soft and flimsy one. All of the illustrations included on the inside in a clear and appropriate layout that makes it easy to read and understand quickly for the reader who most likely will not take too much time reading it. Strong and bold text and design to represent the strength within the gym.