Final Critical Analysis

Figure 1

Final Critical Analysis

For my final designs in response to the brief I decided to develop the designs which I had taken to the interim critical analysis and experiment with a different musical sign for one of the designs. The designs that were liked the most were the top and bottom designs of Figure 1. This is because they were the most simplistic of the designs but they flowed the best and weren’t too overcrowded in the same way that some of the others had began to look. The group in my critical analysis thought that the closer kerning worked the best and liked the ligature that I created in-between the 's' and the 't'. For further response to the brief I developed mock up designs using the two logos that were the favourites producing them in context as you can see in Figure 2 and 3. The photographs I have taken of string instruments now display the ‘fenestrate’ logos where they would be placed on each instrument. The logos would need to be visible and clear so that when someone is using their instrument it could be seen by the viewing audience where the instrument is from in order to promote the brand to other members of the target audience. It would also be placed on any packaging for the instruments so even when they are not being used the brand marketing can still be seen. My critical analysis group liked the use of the logo on the instruments however said to improve my work I could have looked at incorporating a mock up design of the logo on a shop face or business card.

Figure 2

Figure 3