The Co-Operative has returned to its past branding of a clover-leaf design from 1968. It was redesigned in 2014 after careful consideration of the companies history they renewed and updated the classic logo from the 1960s. Vignelli stated that for a branding to work it must be clear and recognisable. The new Co-op branding does this well as it is bold and therefore stands out meaning it will soon be recognised by everyone. As the co-op is also a very popular company already this will help to get the new branding recognised quickly meaning that the transition from the old branding to the new one will be quick.
According to reviews the rebrand has gained a huge amount of positive reactions. Older generations have seen it as a renewal of memories and younger generations believe it to be a modern brand that will fit into the surrounding of new designs as we progress into the future.
No comments:
Post a Comment