Mueller-Brockmanns Typefaces

Mueller-Brockmanns typefaces

Garamond

• Large counters in a and e letters horizontal crossbar
• Long ascenders and descenders
• Old style typeface
• Originally designed by Parisian Claude Garamond
• Small eye of 'e' and bowl of 'a' has a sharp hook upwards at the top left. 
• M is slightly splayed
• x-height is low
• Garamond is popular for printing body text and books

Baskerville

• Serif typeface
• Designed in 1757 bu John Baskerville
• Transitional typeface intended as a refinement of old style typefaces.
• Thick and thin strokes
• Sharp serifs
• Curved strokes that are circular in shape
• Popular in book design

Clarendon

• Slab serif typeface
• Created by Robert Besley
• Named after clarendon press in Oxford
• Published in 1845
• Registered under British Ornamental designs act of 1842
• Considered first registered typeface 
• Popular all over the world and associated with wanted posters used in American Old West.

Helvetica

• Widely used san serif typeface
• Developed in 1957
• Created by Swiss typeface designer Max Miedinger with input from Eduard Hoffman.
• Neo-grotesque or realist design
• Influenced by 19th Century typeface - Akzidenz-Grotesk
• Became Hallmark of the International typographic style.
• One of the most popular typefaces of the 20th Century.
• Notable features = termination of all strokes on horizontal and vertical lines, tight kerning - dense, compact appearance. 
• Most neutral typeface
• Clarity, precision and objectivity.
• 
  

Times

• Serif Typeface
• Commissioned by the times newspaper in 1931
• Created by Victor Lardent
• Common in book and general printing
• Most widely used typeface in history
• Creation influenced by Stanley Morison of monotype
• Morison proposed Plantin typeface as a basis for the new design. Times was drawn by Victor Lardent and introduced on 03/10/1932.
• Short ascenders and descenders
• Sharp branched serifs 
• Oblique stress

Berthold

• Created by Hoffman
• Modern display font
• Straight terminals
• Soft font in comparison to fonts such as Helvetica.

Bodoni

• Extreme contrasts between tick and thin strokes.
• Subtly branched serifs.
• Descenders appear long in comparison to the x-height.
• M and W are narrow.
• R has a curved leg.
• Q has a low tail.
• C and G have vertical serifs.
• Display type.

Univers

• San serif typeface
• Designed by Adrian Frutiger in 1954
• Neo-grotesque 
• Based on the model of 1898 Akzidenz-Grotesk
• First typeface to form a family of consistent, similar designs in different weights.

Caslon

• Serif typeface
• Designed by William Caslon
• The A has a concave on the top left of the letter.
• Caslon is a very popular typeface
• It is used particularly for large bodies of text and books