Rationales

Adjective: Majestic

Rationale 1:

This typeface is an adapted version of the typeface designed by Max Miedinger, Helvetica. It is clean and readable using a combination of long ascenders and descenders. It is based around the adjective majestic and possesses elements of the synonyms associated with majesty, such as noble and graceful. This typeface is typically used as a display font as it is can be used in a range of weights and sizes.

Rationale 2:

This typeface is an alteration of the typeface designed by John Baskerville, Baskerville. It is a Serif typeface and consists of long defenders and shorter ascenders. It will possess similar qualities to the typeface that it is altered from however will effectively represent the adjective majestic. It is elegant and flowing but clear to read.