

I developed the designs further after more thorough research into medieval writing and tried to mix the shape of Helvetica with the grand and patterned designs of medieval typography. Members of the group in the critical analysis thought that the letter were pretty and liked the use of the medieval writing but thought that the letters were maybe a little over the top. It was suggested to me that I should strip back the designs and make a few rules that I can stick to across the designs meaning that I can still include medieval writing aspects but in a more controlled way. This would allow me to create a typeface that looked majestic and noble but also showed consistency across all of the letters making it seem professional and usable. I therefore decided that the best way to respond to the brief would be to strip back on the detail. I could update the features that are used within medieval writing and create a typeface that is more modern but hopefully still possesses noble and majestic aspects.

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