The final design for the zine ‘La forme feminine’ successfully responds to the brief as it demonstrates an understanding of editorial design showcasing the work of Courtney Richmond. The final layout shows consistency and consideration of the placing of the images but by keeping a wide variation across all the pages so that it doesn’t become too repetitive. The production of the zine was very successful as the colours came out nicely on the sturdy paper stock meaning there was nothing removed from the bright and vibrant images. The use of a simple saddle stitch meant there was a small margin for error giving a neat and polished final outcome.
Monday, 6 May 2019
OUGD603 - Courtney Richmond, Rationale
Rationale
Courtney Richmond is a 3rd year fashion photography student and her chosen theme for her imagery is surrealism. She needed help from a graphic designer in creating the zine for her dissertation. The zine ‘La forme feminine’ is designed to show of the photographs that Courtney has taken based all around the marvellous. The zine uses a select combination of her chosen images and a small amount of text to highlight the reasoning behind the photography. ‘La forme feminine’ showcases Courtneys ability to take crisp images with bright and vibrant colouring.
OUGD603 - Courtney Richmond, Production
Production
The production of the zine was a fairly straight forward process. The zine was printed onto a moderately sturdy stock meaning that it wasn’t too delicate for if it were to be placed in an exhibition or shop for the numerous people that would flick through it. It was then cut down to size and bound with a simple saddle stitch. The chosen colour of the thread was white due to the pages being white and a lot of white within the imagery. This therefore would be distracting when stitched down the middle of the full page spreads.
OUGD603 - Courtney Richmond, Design Development
Design Development
The design development involved sitting with Courtney and looking through the different experiments with the layout seen in the initial stages of designing. The images above show the finalised pages for the zine design. The front cover demonstrates the clean and simple aesthetic that is correlated throughout the rest of the pages of the zine. The second set of images use a full bleed image on one page followed by a cropped image on the next page as seen in the OE spreads. The chosen image for the middle full bleed image can be seen above while using the other image that was tried as a smaller image but still taking a full spread. The typography was placed on the page next to a photograph which was imaged . This felt the most appropriate page to have the quote about the marvellous on it as it is one of the most surreal images within the zine showing a relation to the wording of the quote. The final page is a full bleed image using the same model as the image used on the front cover . This was to ensure consistency across the front and the back cover.
OUGD603 - Courtney Richmond, Initial Designs
Initial Designs
The initial ideas for ‘La forme feminine’ involved experiments with the layouts. Courtney had already selected all the pictures that she wanted in the zine. The first images are experiments for the front cover. One is inspired by the front cover of Pylot. This is an interesting aesthetic but not the aesthetic that Courtney was hoping for. The other is more clean and simplistic and this is the style that the client decided she wanted the most. The rest of the zine therefore should follow a similar pattern. Courtney knew that she wanted a full bleed image as the middle pages of the zine. The images seen above are two landscape images that worked well as full bleed images. She also wanted a quote about the marvellous somewhere within the zine. This was the only typography that she wanted within the zine. The images for another spread of pages use the typography within the white space on the pages. One uses a whole page for the text which looks nice and follows the clean aesthetic but as the zine is supposed to be about the photography it seemed a waste of a page. The other is inspired by the OE spreads incorporating the typography into the imagery. The type was placed across the body of the horse meaning it was still legible but also worked layered over the photograph.
OUGD603 - Courtney Richmond, Research
Research
The research for Courtneys zine was mainly considering existing fashion photography zines and the way in which they are laid out. The imagses are examples of very commercial zine layout. The use of full page images and also blank pages that are only for text. These contain more information rather than just based on the photography like the zine that Courtney wants to create. The third image is the front cover of Pylot. This is a slightly more artistic zine and the front cover is a good source of inspiration for a slightly less simplistic and clean zine. The final images are example spreads from OE. OE is less based around current trends but concentrates on showing off fashion by focusing purely on the images. OE was the main source of inspiration for ‘La forme feminine’ due to the focus on the imagery. OE is also striving to promote still using printed matter. They use different papers of various qualities and want to be an item that people like to hole, keep and collect. As the zine being made for Courtney will be printed this was a very relevant zine for research.
OUGD603 - Kick Cards, Evaluation
Evaluation
The Kick Cards are a successful outcome as 56 well developed poker cards and a tuckbox have been created. The placement of the designs on front of the cards shows all of the detail and the vibrant colours in the drawings and is kept consistent throughout the design. The backs of the cards and the box are also related to the sole and shoe box keeping a concept through the whole of the design from the deck of cards to the box. The choice of colouring for these designs was also taken from the Jordan shoes and packaging relating to the brand in every aspect.
This was an external collaboration between Sophie Rose and Kamal Dosanjh. Although hard at times to find time in different schedules the dedication and passion for the project meant that the time was found to get them finished. The illustrator and designer each had their set jobs meaning that when together it was just combining the and consulting each other about the work produced. The team worked very effectively leading to the production of a well designed and produced product which hopefully will be advertised to the collector market.
OUGD603 - Kick Cards, Rationale
Rationale
To develop a set of bespoke playing cards for the specific audience of trainer fanatics. A project nearly two years in the making, the Kick Cards celebrate the worldwide community of collectors of some of the most recognisable and distinct sneakers ever made whilst paying homage to the greatest player of all time. Such a project demands patience and extreme attention to detail to truly appreciate the design of each shoe down to each individually hand drawn stitch. The cards each have their own different illustration following a consistent pattern for the layout of the designs. They have been carefully produced and packaged in a tuckbox resembling the Jordan shoe box meaning the whole of the project from the cards to the box incorporate the same concept.
OUGD603 - Kick Cards, Production
Production
The production of the cards involved sending them off to the company the templates had been taken from with plenty of time to have the cards sent and received. The card designs were sent to the company Ivory as tiffs in 300ppi to ensure they could be printed at the best quality possible. The company then sorts all the designs out and send a PDF for approval before starting the printing process. The images above show a selection of the PDF sent for approval. The final product consisted of 56 cards 88 x 63mm with radius corners, full colour and plastic coated on Heretic 305gms black cored playing card board. Also a full colour tuckbox on 350gsm Zanta box board matt.
OUGD603 - Kick Cards, Design Development
Design Development
The developed designs for the Kick Cards can be seen above. This shows the chosen reflected layout for the illustrations on the front of the cards. This layout was decided upon as it left the least amount of white space and allowed for the largest size that the shoes could be placed on the cards meaning that none of the details of the drawings would be lost. The chosen typography for the letters and numbers in the corners of the cards paired with the suits is Factoria. This is a slab serif font following a similar aesthetic to the typeface used on a set of classic playing cards. The final design for the back of the playing card is seen above. The illustrations are a stripped back drawing of the bottoms of a few of the shoes in the cards. The use of a red background keeps consistency with the colour scheme. The experiments with the typeface used on the front of the tuckbox are shown above. The first experiments use a similar typeface to the once used on the Jordans shoe box but the second two are using the same font as the one used in the corners of the playing cards. The chosen design was the use of Factoria but in a bolt format therefore keeping consistency with the cards but by using it in bold it resembles the type on the Jordans shoe box.
OUGD603 - Kick Cards, Initial Designs
Initial Designs
At the beginning stage of the designing process it was important to check the sizing that the cards needed to be. It was decided that the standard poker size card would be the best to make so therefore found a printing company that gave you the size guide meaning that when the designs were sent to them they would be printed correctly. The images that were sent over by the illustrator needed vectoring to ensure that there were no details lost when changing the size of the drawings and they would not pixelate. He then sent over which shoe drawing matched which suit and number. This meant that experimentations with the layout could be started. Seen above are some of the initial layout experiments. It seemed appropriate to stick to the general design of playing cards and therefore use two images of the shoe reflected. The experiments therefore play around with the placing of the two shoes on the cards. The chosen design for the cards was to follow a consistent concept of the shoes. This meant the back of the cards were to be based on the sole and the tuckbox based on the shoe box. The initial design idea for the back of the cards was using a small part of the pattern on the sole on one of the Jordan shoes and repeating it to make a pattern. The designs initial layouts for the tuckbox can be seen above. The pattern is taken from the actual Jordan shoe box and vectorised to make it look more clean. The use of red for where the text will go is also taken from the shoe box design to show consistency with the Jordan brand.
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