Dogs Trust
Dogs trust uses emotive imagery to pull on the heart strings of the viewer.
Cancer Research
The cancer research campaign "put on pink" is an eye catching campaign due to the use of a vibrant colour which can automatically be related to cancer research due to the consistency across all of the advertisement and merchandise.
MS
Kiss goodbye to MS uses simple illustrations and bold colour choices to stand out.
Air Ambulance
Air Ambulance uses very real imagery in order to give the viewer a real understanding of what they do.
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