The
#LeapforLupus campaign is a successful response to the brief as it has produced
three different effective outcomes. The poster displays all the information
necessary in a clean and direct format which allows the viewer to look at the
poster in a glance and automatically understand what it is about. The
merchandise strengthens the project and the designs have a consistent concept
and aesthetic throughout. The outcomes produced when developed and printed are
all successful and worked as hoped.
The only
downfall to the designs is that when printed out, one of the colours in the
logo and the background colour blend a little meaning that part of the logo
doesn’t stand out from the background.
Overall,
the #LeapforLupus campaign is a successful outcome and should help to fulfil
the aim to raise the money for the skydive and therefore the money for the
people who suffer with Lupus. It should help to raise awareness of the disease
and the use of a hashtag should spread the awareness to the younger generation.
No comments:
Post a Comment