The outcomes for Hirst Performance successfully respond to the brief as they have all worked when used by the client. The logo has been developed and updated from the initial design liked by Luke and is now a clean and sophisticated design that is representative of Luke and his brand. The design follows what the client wanted how it could be reasoned that it doesn’t necessarily project the message for a personal trainer as typically these use bolder imagery. However, this is the direction that Luke wanted to go in with his designs.
The Instagram posts fulfil the criteria asked for by the brief as the fit the Instagram template and can be editing by Luke also showing consistency with his logo design.
The seminar booklets were also successful as they were all printed and developed in time for the seminar to be handed to the clients also following Virgin Active brand standards.
Finally, the business cards are successful as they also correlate with the rest of the designs but need to be updated once Luke has a website and a domain.
There are future plans to carry on working with Luke on his brand. Development has now started on items of clothing and planning for a photoshoot which can be used across different platforms online to continue to promote the brand.
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