The design development of the posters can be seen above. The whole of the poster is using different shades of purple keeping to the overall colour scheme. I tried an experiment with the poster design adding a paper style to it and adding some drop shadow. Although this was an interesting design there was no relevance for the use of the style and it would therefore not be consistent with the rest of the designs. It was therefore decded to keep the original style but the first line of the information, “help raise money for those who suffer with Lupus…” was moved to the top of the poster making it stand out more and be the initial piece of information that the viewer reads. The final design is the last of the designs. The only change is that the inner circle was made smaller so that the alignment with the rest of the poster was more accurate.
The final designs for the stickers didn’t involve much adjustment. The only edits was making the typography in one of the stickers slightly smaller. The use of more negative space made the design look less crowded and more consistent with the rest of the sticker designs.
The design for the bookmark will be a double sided piece, all in the colour purple matching the poster. One side contains the hashtag and the other the illustration. The simple design makes the bookmark more eye catching and initially recognisable as a part of the fundraiser.







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