At the beginning stage of the designing process it was important to check the sizing that the cards needed to be. It was decided that the standard poker size card would be the best to make so therefore found a printing company that gave you the size guide meaning that when the designs were sent to them they would be printed correctly. The images that were sent over by the illustrator needed vectoring to ensure that there were no details lost when changing the size of the drawings and they would not pixelate. He then sent over which shoe drawing matched which suit and number. This meant that experimentations with the layout could be started. Seen above are some of the initial layout experiments. It seemed appropriate to stick to the general design of playing cards and therefore use two images of the shoe reflected. The experiments therefore play around with the placing of the two shoes on the cards. The chosen design for the cards was to follow a consistent concept of the shoes. This meant the back of the cards were to be based on the sole and the tuckbox based on the shoe box. The initial design idea for the back of the cards was using a small part of the pattern on the sole on one of the Jordan shoes and repeating it to make a pattern. The designs initial layouts for the tuckbox can be seen above. The pattern is taken from the actual Jordan shoe box and vectorised to make it look more clean. The use of red for where the text will go is also taken from the shoe box design to show consistency with the Jordan brand.
No comments:
Post a Comment