The campaign created for 150 years of Heinz successfully responds to the brief as it uses bold imagery that projects the message that Heinz has been the best tomato ketchup for 150 years and will continue to be. The imagery speaks for itself due to the message behind the images being clear at a glance and the use of the typeface given by the brief means that it follows the brand standard guidelines.
The decision to develop a photographic campaign meant that it stayed consistent with the design work produced by Heinz before but by using slightly different imagery and colouring it shows the audience that the posters are varied for a reason due to it being a celebration as well as an advert.
The campaign has been developed for billboards and printed media but if needed it could be developed to have a wider online presence also.
Overall the campaign works and would be successful if it were to be developed. The addition of more images could be something to consider in order to work better at telling a story but the main message that needed to be displayed is clear and well executed. The campaign shows that Heinz is the only ketchup that anyone wants to use because it is the best of the best.
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