Final Object Outcomes

Final Object Outcomes

This design was originally one of my final outcomes but after criticism from my peers I changed the design in the hopes of making it look less over crowded. This is because when I showed them this design they thought that the background of a lot of bulbs behind the large bulb and writing made it look a bit messy and meant that the information didn't stand out. I therefore edited this design and changed it to the outcome below. 

The 70 years of the Guinness World Record packaging will be printed and presented as a set. I chose to print them onto thick card as it is low in cost and flexible to assemble. A downfall to the use of card is that it can get worn after lots of use but I do not believe this to be an issue as the packaging is mainly for protecting the light bulb until it is taken to wherever it needs to be and used. The use of card will easily do this job. 

The logo that is used on the front very simplistic but is an adaptation of the original Guinness World Records logo with the addition of the 7. I chose to do this because I didn't want to change it too much so that it would no longer be recognisable as it may loose some of the meaning and publicity. The typeface that is used by Guinness World Records is Arial. I therefore decided to use this for recreating the lettering for Edison Mazda lettering and also across the rest of the packaging as it means that there is consistency throughout the whole design.

It was important to print my packaging using CMYK so that it printed the best possible combination and appearance of the colours designed on screen. This therefore would mean that my designs would hopefully be eye catching as the colours will be vibrant. I think that this production method is also important and relevant to my chosen idea because as the packaging is for a light bulb it needs to have the same lit up vibrance as the product which it is supposed to be selling. 

I found that by using the feedback of my peers it helped me to come to these conclusions for the designs and the production methods. They helped me to understand where my previous attempts at the designs had gone wrong and how to improve them. The use of the same colour (black) across the whole of my designs worked much more effectively as it means that the packaging looks like more of a series than separate brands. Once they had been produced this became even more clear and showed the more sophisticated series of designs.