OUGD603 - Stuart Holmes Photography Final Design and Mock Ups

Final Design and Mock Ups

Once I had edited the designs I mocked them up on Stuarts photographs which they had not worked on previously. The mock ups below show that with the edited weight of the san serif typeface in the design they are much more legible when placed on the images and can now be read clearly. Stuart is extremely pleased with the designs now. I think that they now should work across all of his images and therefore successfully respond to the brief that Stuart gave me. 

OUGD603 - Stuart Holmes Photography Adjustments

Adjustments

To adjust the designs to make sure that they would work when placed on Stuarts photography I needed to change the weight of the san serif typeface. Stuart didn't want anything else changed about the design other than the weight of the Raleway typeface. The designs below so the edited designs once I had edited the typeface to make it more legible. 

OUGD603 - Stuart Holmes Photography Design Difficulty

Design Difficulty

After sending Stuart the logos he started to use them on his Instagram posts as a watermark. Once he had used it on a couple of photographs we noticed that there was a problem with the design as due to the word 'photography' being a very thin weight, when put against the photographs it became difficult to read and therefore not very legible. The images below are screenshots from Stuarts Instagram showing the issue with the legibility of the watermark. I therefore needed to revisit the design and make sure that it would work when placed on the imagery. 

OUGD603 - Stuart Holmes Photography Final Designs

Final Designs

For the final designs there wasn't really many changes that needed to be made as Stuart was very happy with the ones that he had told me he liked in his feedback. This was using the san serif typeface Raleway and the serif typeface Run Wild. I therefore just tweaked the design slightly to make sure that all of the kerning was even and the alignment of the two typefaces was correct. I also did a white version of the logo so that it could also be used on darker pictures. 

OUGD603 - Stuart Holmes Photography Feedback

Feedback

After looking through all of the initial designs with Stuart the one that he decided he like the most was the below. This is using Raleway as the san serif typeface and then the serif typeface is Run Wild.

OUGD603 - Stuart Holmes Photography Initial Designs

Initial Designs

At the beginning stages of the initial designs I looked for different typefaces that I thought would work with the aesthetic that Stuart was wanting for his logo design. The typefaces that I chose to experiment with can be seen below in Figure 1.

Figure 1

Figures 2 to 4 show the initial experiments with these typefaces using the typeface Raleway as the san serif typeface to pair with the serif typefaces. I chose to use Raleway as it has many different variations which I felt would allow me to vary the designs when experimenting. I experimented with the kerning of the san serif typeface as in my research I noticed that a lot of the designed used a lot of spacing between the lettering. I also tried tight kerning to see what the aesthetic would look like. I experimented with the weight of the typeface and also the placing in correlation to the serif type. I also experimented with adding in a line to separate the two different typefaces.

Figure 2

Figure 3

Figure 3

After experimenting with the typefaces I had found I then scanned in the designs that I had hand written to see how these would work alongside the san serif typeface. I tried changing the weight of the hand written designs and experimenting with extending certain aspects of the design.

The design below is using the Stuarts signature which I asked him to draw scanned in. I think that this design works however it is not a readable name which is what stuart wanted from the design. 

OUGD603 - Stuart Holmes Photography Initial Ideas/Sketches

Initial Ideas/Sketches

For the initial ideas of the logo for Stu I experimented with sketching some script writing in various different styles that I thought could work for the logo. Figures 1 to 4 are all using tall characters that have fairly tight kerning. 

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5 was an experiment with a slightly different style of typography. I wanted to attempt to design something a bit different from the standard script writing which is seen on many of the logo using script text which I have seen in my research. I thought something like this would show a bit of variation for the client to see if he would be interesting in something a little more stylised.

Figure 5

Figure 6 is using the thin and tight kerning style but with a slight italic slant to the left to experiment with different angles.

Figure 6

The final experiment that I tried when drawing is seen below in figure 7. I asked Stuart to write his name in his own handwriting and to also draw out his signature. I thought this could be interesting to try vectorising and using as the script writing in the logo as it could be more personal due to it being his own handwriting. 

Figure 7

OUGD603 - Research: History of Lupus

History of Lupus

Lupus is described as the illness of modern times. 

However, articles describing what we know as Lupus traced back to ancient Greek physician Hippocrates. 
Hippocrates: born 460 BC
Name origin 'Hippocratic Oath' which modern doctors adhere to (in its original form). 
It requires new physicians to swear by a number of healing gods to up hold specific ethical standards.

Lupus - latin for wolf. 
There are conflicting accounts of the origin of the term Lupus but it was first described by the physician Rogerius in the 1200s. He used it to describe erosive facial lesions. According to one account the distinctive butterfly rash associated with Lupus resembles bit marks of a wolf attack. Another of the facial marks is similar to markings on a wolfs face. 

Lupus 1800s
Research in western medicine began in earnest in the 19th century. 
In the mid 1800s Viennese physician Ferdinand Von Hebra and son in law Moritz Kaposi wrote 1st treatises recognising symptoms of Lupus extended beyond skin and affected organs of body too. 

1894 - Dr Thomas Payne, physician at St Thomas Hospital London recognised chloroquine general healing powers in Lupus. This treats join pain and fatique. This discovery paved the way for the century of 'antimalarial' use in various forms to treat Lupus. 

1851 - French physician Pierre Cazeriave, 1st used the term 'Lupus erythematosus'.
'Lupus' in latin = wolf.
'erythema' in Greek = redness/blush. 

Mid 1800s - As physicians saw more of the disease Moriz Kaposi used terms 'Lupus disseminated' and 'Lupus discoid' to describe the skin disorders. 
Lupus disseminated - an inflammatory disease of connective tissue with variable features including fever and weakness and fatiguability and joint pains and skin lesions on the face or neck or arms.
Lupus discoid - the most common type of chronic cutaneous lupus (CCLE), an autoimmune skin condition on the lupus erythematosus spectrum of illnesses.

1895 - 1903 - Canadian physician Sir William Osler wrote the 1st complete treatises on Lupus Erythematosus. He showed in addition to classic symptoms the central nervous system, muscles, skeleton, heart an lungs could all potentially be part of the disease.

Osler also identified Lupus could be systemic, i.e. could affect the entire body. Also the disease could relapse and flare periodically. 

Lupus 20th Century
1920s and 1930s - work began defining pathological (disease orientated) description of Lupus. 

1941 - Major breakthrough when pathologist Dr Paul Klemperer and colleagues at Mount Sinai Hospital in New York City wrote detailed pathological description of Lupus which coined the term 'collagen disease' which led to modern classification of Lupus as an autoimmune disorder.

1946 - Dr Malcolm Hargraves pathologist at renowned Mayo clinic published the description of Lupus etythematosus or LE cell. This identified the systematic inflammatory part of the disease. This allowed doctors to diagnose the disease faster and with greater reliability.

1949 - at the same clinic, Dr Philip Hench demonstrated a newly discovered hormone called cortisone could treat rheumatoid arthritis. It was used to treat SLE patients and found the cortisone immediately had a dramatic ability to save lives. 

In the 1950s LE cell was found to be part of the ANA (antinuclear antibody) reaction. This lead to test for antibodies allowing doctors/researchers to identify/define disease in a more rigorous way. The test which detects the antibodies are called 'fluorescent tests'. These antibodies attack the nucleus of cells - ANA

With further research on antibodies it was discovered Lupus patients have other antibodies present. Some were found to bind DNA itself. This led to test for anti DNA antibodies and has become one of the best tests available for diagnosing SLE. This test is still widely used today. 

9th March 2011 - Benlysta (Bellumimab) became the 1st new treatment developed to treat systemic Lupus in 50 years. It was approved by the FDA. It works by targeting a naturally occurring protein. This protein is believed to produce the antibodies which attack and destroy the bodies own healthy tissue. 

NICE (National Institute for Health and Clinical Excellence) did not approve the use of the drug in the UK on cost grounds. 

May 2016 - NICE approved Benlysta for limited use in the NHS. Patients must meet a specific criteria under a managed access agreement between GSK (GlaxoSmithKline) London based pharmaceutical company and NHS England. GSK will provide the drug at a discounted price as long as data can be collected to address remaining questions on the drugs efficiency. 

November 2017 - GKS recieved approval from FDA for a single dose prefilled pen administered weekly. Enabling patients to self-administer the medicine. It is not yet available in the UK.

Historically Lupus caused people to die young primarily from kidney failure. Today with careful treatment 80 to 90 percent expect to live a near normal lifespan.  

OUGD603 - Research Lead - Research: Lupus

Lupus

Two main types:

• Systemic Lupus Erythematosus (SLE)
• Cutaneous Lupus including Discoid Lupus

Lupus is NOT contagious

Certaub people born with tendancy towards developing lupus.

No cure but treatments can help control symptoms

All ages/sexes can be affected, but its most common in females, especially of African/Asian ancestry. 

Peak age to develop the disease is between 18 and 45.

Believed 5 million people world have lupus. 

Lupus is a disease in which the Immune system goes 'wrong' and becomes overactive.

Affects any organ of the body.

Symptoms can be diverse - no patient is the same.

Symptoms can include:

• Fatigue
• Rashes
• Allergies
• Depression
• Kidney failure
• Sun sensitivity
• Hair loss
• Joint aches and pains
• Inflammation of tissues covering internal organs

A butterfly has become known as the symbol of Lupus groups. The reason for this is a characteristic with patients is a reddish rash that can appear over their cheeks and nose in a butterfly shape. 

Causes:

An alteration in the Immune system. Normal immune systems produce antibodies to fight against foreign invaders, e.g. bacteria. Lupus cause the immune system to go into overdrive and produce too many. This means the immune system then attacks their own body.  

OUGD603 - Stuart Holmes Photography Brainstorm

Brainstorm

OUGD603 - Stuart Holmes Photography Research: Stuarts Work

Stuarts Work

As another part of the research stage I thought it was important to have a look at Stuarts photography so that I could see what kind of imagery the logo needs to work on. The image below shows a selection of Stuarts work. Stuarts work is very crisp and is full of colour. Due to this I think that the logo will need to be either black or white so that there is no chance of the logo clashing with any of the colours present in the imagery. This would also mean that the logo wouldn't take any attention away from the photographs and would work on any imagery. By having a black and white version of the logo it could be placed on light and dark images. 

OUGD603 - Stuart Holmes Photography Research: Existing Logos

Research

At the research stage of the process I looked into existing logos that have use script typography as part of the design combined with a san serif type. I initially looked on Pinterest and made a mood board of all the logos I came across that I thought were either interesting or followed a similar pattern to the one I thought that Stuart was hoping for from his logo. 

I then had a look on the internet for logos to see if I could notice a similar pattern that is used when designing a logo in this style. I noticed that the script writing used in all the designs are very different and that the placing of the san serif typography has to reflect the way in which the script typography is placed. 

OUGD603 - Stuart Holmes Photography Logo Brief

Brief

Stuart Holmes is a passionate photographer who is working on getting his photography viewed by a wider audience. Due to this he wanted a watermark/logo designed which he could place on his images before posting them online to make sure that it is clear that the photographs are his. He wants a logo that uses a signature style typography for his name followed by the word photography in block capitals.

OUGD603 - Hirst Performance Future Plans

Future Plans

Luke has many plans for expanding his business in the future. We are currently working on T-shirt designs that possess his logo and then also planning some more posts with the use of more professional imagery. We are also working towards the development of a website. I plan to be working with Luke on his designs for his business for the foreseeable future. 

T-shirts

These are the T-shirt experiments so far. I have experimented with the placing of the logo and the use of type on the back of the t-shirt that says one of Lukes often used taglines. 

OUGD603 - Hirst Performance Business Cards Final Design

Business Cards Final Design

The final designs chosen by Luke can be seen below. I did a white and black variation of the chosen design so he had the chose between the two. However he is most likely to stick to the use of the black as this would correlate best with the templates used on his Instagram. The final designs use the edge of the circle and the line from the logo on the back of the card as extra details and then uses the whole of the logo on the front making sure the Hirst Performance brand is recognisable. 

OUGD603 - Hirst Performance Business Cards Design Development

Business Cards Design Development

When designing the business cards for Luke I developed them in a similar way to the Instagram templates. I kept them very clean and minimalistic and use aspects of the logo for the extra detail on the back of the cards using the full logo on the front. I experimented with different fills and shapes from the circle used for the outside of the logo and also looked at playing around with the colouring. I also used the line from the middle of the logo as some detail in the middle of the writing on the back of the cards. I experimented with both black and white business cards so that Luke had a combination of the both.