OUGD603 - Ident Initial Zine Experiments

Ident Initial Zine Experiments

For the initial ideas of the zine we referred back to and added to the Pinterest board.

Emma Shuffleton was in charge of the initial ideas for the zine while me and Hannah Rice worked on the photo edits and the development of the footage for the video.

Emma Shuffleton "Figure 2 is very different from the rest of the designs, using a pastel colour scheme with small, delicate text however, it wasn't really the aesthetic we were looking for when creating this zine. We wanted the design to be much bolder and really emphasising the biscuits with a bright colour scheme. Figure 3 and 4 used a similar design style with text being overlaid on the photographs, experimenting with using different colours. I liked the idea of the text disappearing into the background in Figure 3, keeping the emphasis on the photograph and using the text as more of a decoration. I also quite like the idea of placing a short quote over the top of an image in a bold typeface in Figure 4 although I feel this may take away too much from the photography which is the main aspect of this zine. I created Figure 5 with the idea that this could be a double page spread in the centre of the zine or the front/back cover as it displays our main colour scheme as well as briefly explaining our main concept for this project. For Figure 6 we had the idea of creating our own script handwritten typeface using an iPad in order to contrast the bold sans-serif typeface used throughout the rest of the zine with the yellow being colour swatched from a custard cream in the picture on the next page. Figure 7 is a slight adaptation from Figure 3 and 4 using the idea of overlaying text on photography however, I dotted the text about randomly rather than in an organised fashion. I also lowered the opacity of the image in order for the text to stand out due to white text not standing out at all therefore having to use a darker colour that is not legible when the image is at 100% opacity. The only issue with this design idea is that we wanted the images to be bold and be seen hence lowering the opacity that's this away from the design. 

Figure 8 - 10 use a similar design style with the use of colourised images. Each image has been colourised in order to emphasis the colour scheme that will be used throughout all the platforms in this project. Figure 10 uses a darker orange however, we are hoping to use pink, yellow and accents of blue rather than the orange pictured here. Figure 8 shows an overlay of image and text to show how the colour scheme would work, using the paler pink image as the background, the blue text overlaps creating a strong contrast making the text highly legible. I made a small typography graphic in order to mix up the way in which the text can be placed on the page. Figure 9 and 10 shows another way the colourised images can be used, having the images full bleed on one side and a blank page for a quote on the other side of the double page spread. The text has been colour swatched from the colourised image. There was also the option to overlay more text on the image however, this could be too crowed plus this takes away from the detail of the image as can be seen in Figure 9. Although, I do really like the aesthetic to this double page spread."

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

Figure 10