Tuesday, 9 April 2019

OUGD603 - Durex Adjustments

Adjustments

After the second crit we briefly experimented with changing the typeface however we felt that this wasn't the issue and that the issue was actually more to do with the placement of the text on each photograph. We needed to place the text somewhere that could be used universally across all three designs. We took on the feedback and reduced the point size of all the text and the logo and re-aligned this to the right in the corner of the poster designs (Figure 1). We liked this adjustment to the size and position however, the main issue we had with the tea bag poster was that neither black nor white text working on this photograph (Figure 2). However, we found a way to overcome this issue. We increased the image until all of the text was in the dark part of the tea bag (Figure 3). This therefore meant that the type could be read and due to the image being slightly larger it just meant that the condom stood out even more. 

Figure 1
Figure 2
Figure 3

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