Second Crit
The second crit for the Heinz brief was very positive. They really liked the posters and thought that the message was very clear in the imagery. However they did notice that I had not put anywhere on the posters that it was celebrating 150 years of Heinz. This is something I need to go through and add to the images as its a very important part of the campaign!!! They also felt that the third image of the aftermath didn't really compliment the other two images as well as they compliment each other. We therefore decided it would be best for me to just scrap that one and stick to the other two which work very well together for the campaign.



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