Thursday, 11 April 2019

OUGD603 - Heinz Brainstorm

Heinz Brainstorm


  • Loads of different plates of food - ones you wouldn't necessarily put ketchup on normally, with a bottle of Heinz next to them.
  • Heinz bottle winning a race/crossing the finish line in front of other sauces.
  • Plates of food lined up behind a bottle of Heinz ketchup and nothing lined up behind a different sauce.
  • A hand coming in to grab the bottle of Heinz.
  • Original poster campaign next to a recreated one - demonstrating how long Heinz ketchup has been the most popular sauce for.
  • Sauce bottles, different shapes and sizes as far as you can see.
  • Ketchup bottle with different shades of red then in the centre a Heinz tomatoes sauce bottle. Stands out as brightest most authentic tomato colour suggesting its the best one /it has to be /only the best/ best taste etc.
  • Different Heinz sauce bottles mayo/ brown / BBQ/ curry/ salad cream etc next to a large tomato sauce bottle front and centre.
  • Pyramid of different Heinz sauces with large bottle of tomato ketchup on the top.

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