After brainstorming, the idea that I decided I like the most was the idea of a hand coming into the frame to grab the bottle of Heinz ketchup. With this as a basis I started thinking about the idea more in preparation for the photoshoot as seen in the mind map below. I thought about the images maybe telling a story starting with a few hands fighting over the bottle of Heinz leading to the aftermath of the fight. I also though that a few different bottles could be placed around the bottle of Heinz making it clear that everyone wants the heinz one ignoring the rest showing that '..it has to be Heinz'.
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| Mess after fight |
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| One person has grabbed the bottle and squeezed it in the rush making ketchup go everywhere. |
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| Winner with the bottle and the other hands still reaching for it. |
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| Heinz ketchup stood either alone or with other bottle surrounding it and the hands coming into the frame fighting for the bottle. |
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