After deciding on the layouts for the designs we thought more about the campaign and the target audience. The target audience are males and females between 16 and 24. Most of these people will be on various social media platforms which means one of the best ways for them to see the posters would be a social media campaign as well as printed media around cities and towns. Due to this we came up with the idea of using the tagline as a hashtag (#carryacondom) in order to help spread the message. This means that people can use the hashtag when they post picture, share statuses, tweet, ertc. We therefore changed the designs for the posters slightly by changing the tagline to the hashtag. These designs are the ones we have decided to start mocking up.
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