We also looked into some existing poster campaign used by other companies that were a similar style to the one we were aiming to create. We are looking at using a full bleed image as the background of the poster – this being the main feature of the poster, and minimal text – a simple tag line paired with the Durex logo. Below are two examples of full bleed images used for a poster campaign. They both us clever imagery which is self explanatory. The other style of poster campaigns using photography use a much more plain background with bold imagery in the foreground. The text again is placed subtlely at the bottom of the page paired with the logo. We feel that is we create photography thats more in situ then it may relate more to the younger generation and be more relatable hence grab more of the consumers' attention.
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