To edit the photographs we imported them all into Adobe Lightroom but removed the multivitamin images as we learnt from our crit they sent a very different message to the one we were wanting to send. We played around with editing some of the images and once we felt we had a couple that looked good we used these as references for the other photographs when editing them. This meant that we were able to edit all the images to the same aesthetic which would help keep consistency throughout our campaign. The image from the bathroom was slightly lighter than the rest but after a little trial and error we managed to get the images to look the same as the rest.
Final Edits
Below are the final images that we used for the development of the campaign. We wanted bright images that all correlated and worked together as a group. We feel that these were the best images once edited and they would hopefully be eye catching enough to interest the target audience.
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