Main Considerations
Break the conventions. Liberate everyone to have the sex they want on their own terms, but safely.
Across all STAs, the highest rates of diagnoses are seen in 16 to 24 year olds. Campaign must appeal to them.
Condoms are only effective method of preventing the spread of STIs. How can you persuade young people to make carrying them a habit?
Make carrying, and using, a condom the norm – just like making a cup of tea or brushing your teeth.
How can you help Durex be the challenger of sexual conventions that are holding people back from the sex they deserve?
No comments:
Post a Comment