OUGD603 - Durex, Existing Campaigns

Existing Campaigns

Emma did some research into existing poster campaigns for some inspiration:

"I did some research into existing campaigns that encourage people to carry condoms. None of them are very aesthetically pleasing or very eye-catching. They all have quite basic vector imagery or typography to them and seem quite dated, figure 1 in particular. Although I do quite like the designs for Figure 4, it is simplistic and clever in it's approach. None of these are using photography within their designs which may be a reason they're not very interesting or eye-catching."

Figure 1

Figure 2

Figure 3

Figure 4