OUGD603 - Stuart Holmes Photography Initial Designs

Initial Designs

At the beginning stages of the initial designs I looked for different typefaces that I thought would work with the aesthetic that Stuart was wanting for his logo design. The typefaces that I chose to experiment with can be seen below in Figure 1.

Figure 1

Figures 2 to 4 show the initial experiments with these typefaces using the typeface Raleway as the san serif typeface to pair with the serif typefaces. I chose to use Raleway as it has many different variations which I felt would allow me to vary the designs when experimenting. I experimented with the kerning of the san serif typeface as in my research I noticed that a lot of the designed used a lot of spacing between the lettering. I also tried tight kerning to see what the aesthetic would look like. I experimented with the weight of the typeface and also the placing in correlation to the serif type. I also experimented with adding in a line to separate the two different typefaces.

Figure 2

Figure 3

Figure 3

After experimenting with the typefaces I had found I then scanned in the designs that I had hand written to see how these would work alongside the san serif typeface. I tried changing the weight of the hand written designs and experimenting with extending certain aspects of the design.

The design below is using the Stuarts signature which I asked him to draw scanned in. I think that this design works however it is not a readable name which is what stuart wanted from the design.