This brief allowed us to experience what it would be like to be both the designer and the client. It involved having to produce work for someone else in time for them to get there designs done whilst using the given content to design a publication fitting the brief given by the client.
A Little Book of G & T successfully responds to the given brief. It possess all of the information that was asked to be included in a sophisticated and clean design. The use of a layered design is inventive and different from what is already on the market and creates more of an interactive feel for the reader as they have to retain the information given in the content in order to decide on a gin and tonic combination. The use of typography is representative of the subject of the book and therefore creates another subtle connection between the publication and the brands of gins and tonics.
The production method was straight forward but quite time consuming. As a solution to this the laser cutter could be used when creating the cut outs for the inside of the publication as well as on the book sleeve. This would save time when creating the book as they wouldn’t have to be cut by hand and would also allow for a closer accuracy. This would also show a further consistency throughout the publication. Another consideration would be the use of stock for the tonic pages in the combination section. The use of tracing paper adds a nice texture to the book but might not be seen as consistent in the theme of the publication being well made. After a lot of use the tracing paper may become slightly worn. Even though it would be more expensive the use of acetate could therefore be considered if A Little Book of G & T were to be mass produced.
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