The company aims their underwear mainly at young men who are interested in fashion. They are aimed at men who take pride in their appearance and enjoy to wear branded items. They are make for fashion but still include the comfort aspect that is very important when buying underwear. The target audience can be expanded to girlfriends and wives who are likely to buy expensive underwear as presents for their other half. The website need to appeal to all. It needs to be clean and crisp so that it is easy to understand and navigate for everyone who may be interested.
Personas:
What is a persona?
- A persona is a fictional character that is used to communicate the primary characters that a group of users possess.
Persona 1
Name: Jacob
Age: 21
Gender: Male
Occupation: 3rd Year Dance Student
Personality: Confident, Sporty, Physically fit, Fashion concious
Interests: Fashion, Dance, Sport
Why use the Aubrey and Oakes website: Wanting some designer underwear to feel superior and fashionable.
Persona 2
Name: Tracy
Age: 50
Gender: Female
Occupation: Learning Support Assistant
Personality: Determined, Caring, Generous
Interests: Art, Reading, Films
Why use the Aubrey and Oakes website: To buy fashionable underwear as a birthday present for her 19 year old son.
Persona 3
Name: Paige
Age: 25
Gender: Female
Occupation: Hairdresser
Personality: Friendly, Fun, Thoughtful
Interests: Fashion, Nights out with the girls
Why use the Aubrey and Oakes website: To buy a thoughtful valentines gift for her boyfriend of 3 years.
Persona 4
Name: James
Age: 32
Gender: Male
Occupation: Interior Designer
Personality: Loud, Excitable, Creative, Passionate
Interests: Fashion, Social Events, Nights in with his partner
Why use the Aubrey and Oakes website: To buy a stylish pair of underwear for his boyfriend for an upcoming event.
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