This brief allowed experience in developing a screen based design for a client. It involved working alongside the founder of a company and keeping a constant connection in order to gain designs that were representative of the brand and pleasing for the client.
The Aubrey and Oakes website successfully responds to the given brief as it solves the problem of an upcoming company being in need of a website. It possess all of the information that was asked to be included and presents the content in a clean and crisp design. This therefore give the user an insight into the background the company and its development which was very important to the founder and the rest of his team. The use of a minimalistic style created a high end and classy feel to the website and gives the impression of a luxury brand.
The production method and use of Adobe XD allowed the client to gain a thorough understanding of the way in which the website would work and how to navigate from one page to the next. This therefore responded to the brief affectively as the use of a prototype demonstrated an understanding of how to design a fully functioning screen based media.
The only suggestion that was made after the final crit for further development of the Aubrey and Oakes website would be to create a greater connection throughout the website to the reasoning why the brand is different and special. This would involve creating extra aspects to the design that draw subtle connections to the bamboo material as this would project a stronger message as to why Aubrey and Oakes underwear is a product that would make the customer feel not only comfortable but superior and special.
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