OUGD504 – Typography

Typography:

When looking into the typography to use for the design of the gin and tonic book I spend time studying the different labels on the gins that are going to be looked at in the book to see if there were any distinctive similarities. From looking at all of the labels it became clear that the majority gins used a serif typography for the name of the gin and a capital lettered san serif typeface for the extra information on the bottle. In order for the design of the book to be representative of the gins that are inside the book, I decided that I wanted to use this trend for the title and the body text throughout. I therefore looked into some of the most classic serif typefaces and san serif typefaces that are all in capital letters. 

The serif typefaces which I experimented with were Garamond, Bodoni, Baskerville, Clarendon and Caslon. After looking at the all and asking the opinions of others I decided the best typeface for the headings is Baskerville. The reason for this is because it has the closest resemblance to the typefaces seen on the gin bottles. Baskerville is also described as a traditional type which is representative of the gins because gin is seen to be a traditional drink.

When looking at the typefaces for the body text I was looking at using one which is all in capital letters as this is the way that the body text is presented on the gin bottles. The main capital typefaces that I could find were the ones seen above. The second typeface (Trajan Pro 3) and the last one (Charlemagne Std Bold) are serif typefaces and therefore were not the sort of type which I was looking for as the gin bottles tend to use san serif typefaces. The favourite out of the other three was Gobold Thin Light as it suited the style of the bottles the best and also complimented Baskerville which is the other typeface I had chosen to use.