Hand Made is a proposed exhibition branding for a traditional print exhibition happening in Leeds. The concept behind the branding is derived from the content of the exhibition being posters solely printed using traditional print methods. The posters celebrate people, places and the past of Leeds, aiming to bring people together to experience an enjoyable atmosphere of culture and innovative art.
Our target audience is not specifically targeted at one age group as we are aiming to target a range of people different ages, therefore we used a unique shade of pink within the branding to indicate a warm inviting atmosphere. The use of Klein blue is in reference to the popularity of this colour in design.
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