OUGD404 - Type

Type

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

I chose to use Helvetica for my final pantone booklet designs as helvetica is the typeface that is used when writing the labels for the pantone colours (Figures 1, 2, and 3). This therefore shows consistency across the design and allowed me to incorporate their brand identity within my designs. I also used the typeface helvetica for all of the book cover designs as this is a classic typeface which has been used for the penguin books in the past (Figure 4). I thought that it would be good to incorporate a part of the original designs so decided that keeping the same typeface would be a good way to do that.

For the creation of the A1 poster I used the typeface Futura (Figures 5, and 6). I used this typeface because this is the typeface that the museum uses across the whole of its brand. By using this typeface it allowed me to incorporate the branding which is used by the museum and allows my poster to be consistent with already existing campaigns.