OUGD404 - Layout

Layout

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Figure 1

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Figure 4

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Figure 7

For the layout of my pantone booklet I used a modular grid as seen in Figures 1 and 2. A modular grid is a grid which has consistent horizontal divisions from top to bottom in addition to vertical divisions from left to right. I used this grid system to give a sense of consistency throughout the book keeping a coherent design style through the placement of images and text alongside each other.

I also used a modular grid for the creation of the poster as seen in Figure 3. I used a modular grid to predict the folding technique of the final outcome in order to depict the audience would view the poster.

I have kept my all of my book cover designs to the Marber grid (e.g. Figure 4 and 5) in order to keep the iconic classic penguin book cover design. This can be seen in Figures 6 and 7. For all of my designs I have included imagery on the back of the cover as well as the front. This is because I thought that it would be nice to have some relevant imagery on the back which would link to the imagery on the front. I also kept the top half of the back covers bare as I thought it showed some consistency with the front covers by have just the bottom two thirds of the cover possessing imagery. I found that by using this as a layout it was also much more aesthetically pleasing.