OUGD503 - Dogs Trust Brief Idea Generation

Dogs Trust Brief Idea Generation:

Pros of a rescue dog:

• You know about the history of the dog
• The dogs already have a story to tell meaning its like gaining a friend rather than raising a baby.
• You know and understand their personality.
• It means you are aware of what you are getting.
• You can choose a dog that fits in with your life and the people around you.
• You are gaining a friend whose personality you can choose to compliment your own unlike with a puppy you can't predict how they are going to be.

Ideas for the response to the brief:
Poster Campaign Promoting the dogs

An app that makes it easy to look through the different dogs - distance, size, personality, exercise needed. 

Advertising Video