Luke is a friend of mine who I work with. He works in a few different areas and is looking for logos for each job he has in order to use them on business cards and advertising. I had a meeting with Luke to see what it is that he hopes for from the logo designs. I found it very interesting hearing what he wanted from a non design perspective as he was very unsure what it is that he hoped to gain. I therefore as the designer had to try and find out as much as possible about the different areas of his work.
Burley Boot Camp
Luke Holland Personal Training
Massage
Running Club
- Looking to create different logos for each business but also consider the future where one logo might need to be used for all.
- Typography needs to be consistent throughout.
Massage:
- Sports massage
- stones
- candles
- massage beds
- oils
- shadows? Hand shadows? - candle light
- use of negative space?
- clinical, relaxed, sports specific
Burley Boot Camp:
- Wants a logo that can also be printed onto t-shirts.
- Looking at an illustration combined with typography.
- Logo on front of t-shirt, typography on the back.
- Barbells, Kettle bells, etc.
- Target market - mums who mainly come to the sessions.
PT:
- Something personal - 1 to 1 service.
- Illustrations and type.
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