Poster design development:
It became clear that it was important to look at advertising the app so that people would be aware of its purpose and understand why it would be a good thing for them to use. After looking into existing poster campaigns as part of the research it was easy to develop posters that were clear but informative. The chosen media for the designs was photography. This was consistent with the photographs that had been used for the app and also allowed for a more connection with the imagery as it shows the bond between a person and their dog. This therefore is very representative of the app as it projects the message that you are gaining a friend for life. The posters were developed in both black and white and in colour. After discussions with peers and careful consideration, the coloured images were the ones chosen for the campaign. This is because they displayed the most happiness and life due to the use of colour. It seemed to be stripped away a bit in the black and white images.
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